Many Kiwis are stunned after the big department store, known for selling everything from furniture to camping equipment, released a “vibration massager” that bears a startling resemblance to certain “bedroom accessories”

The item, featuring a small grey ball head and a long black handle, is described on the website as something to “massage your shoulders, neck, and back” and is “perfect for relaxing after a long day of work.”

One woman shared this product on a popular Facebook group, sparking hundreds of reactions. One person asked, “What aisle is it on? Asking for a friend,” while another inquired, “Does anyone know if it’s waterproof?”

While many were quick to make light of the massager, others were confused about its intended purpose.